SEO simplified the essential beginners guide

Okay, let’s talk about search engine optimisation. If you’ve ever tried to build a website, then you have probably been told about such engine optimisation, or you have seen the term SEO somewhere on the web. The truth is that SEO is arguably one of the most important parts of any website, because it is what enables you to be visible on the search engine of your choice. If someone googles your business, how do you know if you’ll come up? Let’s talk about it.

Understanding Search Engines

So, the first thing we need to do is talk a little bit about such engines like Google. When you look for something on Google, you get a list of results. These results are ordered based on popularity and the number of people who visit the website. However, how are these ratings first decided? Before everybody starts visiting the site, before it becomes so big that everybody knows about it, how do these websites reach the top and stay there? Well, it’s got a little bit to do with something called search engine optimisation.

The way that Google decides which websites go at the top of the results page is through the use of keywords. These keywords are phrases that specifically relate to your industry or area of interest. The more of these keywords that you have, the better you rank for a particular search result.

Putting it Into Practice

So, let’s talk about this with a practical example. Let’s say for a moment that you were a recruitment agency working in the Manchester area. So, all of the keywords that you would use in the content on your website would be built around the idea of getting people in Manchester to visit your agency.

So, what you would do is write organic, longform content, roughly 1000 words per page, and you would load that content with keywords that fit your specific niche, so you would have things like recruitment agency Manchester, or Manchester recruitment agency.

A Few Rules

It’s probably worth noting that there are a few specific rules when it comes to using such engine optimisation to your advantage. First of all, you cannot practice what is called keyword stuffing. If you just jam as many keywords into the content as possible, the quality of content goes down and so your ranking on the search results goes down with it. It has to be good content.

Second of all, you cannot write content for the sake of creating keywords. It has to add value to your website. You cannot just create website content for the sake of putting the keyword in there, because Google will recognise this and the algorithm will rank you further down the list.

Work With Professionals

Search engine optimisation can definitely be difficult to get the hang of. It’s recommended that you work with a professional copywriter in order to create the content that you need to optimise your site. This is a very basic explanation of how optimisation works. Actually putting it into practice can get quite complicated.

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This article is written by Jack Millard founder of Zixel. I am actually a real person and this was not written by AI or a robot. When I’m not writing blogs, I love great food, the occasional beer and motorbikes.