Top 10 exciting web design trends to watch for in 2023

The world of web design is evolving each year, which means that there will be new trends to keep an eye on and things to watch out for. 2023 will be no different, and there will definitely be some amazing trends that you can take a proper look at for your next great project. Let’s talk about them.

UX-Oriented Design

Designing a website around the user experience is key. It has never been more important to orient websites towards what users want - it is key for giving them the type of service they deserve and ensuring retention.

Y2K-Era Designs

The past is coming back with a vengeance as the 2024 design aesthetic is a nod to the early 2000s Y2K era. Look out for retro colour combos and matrix-style text.

Gradients

Gradients are a big thing since Instagram brought them back into the limelight. Designers everywhere saw they could be used to improve a website and now they’re big for 2024.

Kinetic Typography

Typography has gone through a fair few different design choices. The modern incarnation is all about dynamic fonts and engaging the user.

Storytelling

The modern audience wants to be engaged and captivated by your brand. Part of this is using the power of storytelling to keep them interested and generate attention. How can you tell your story in an exciting way?

Big Text

Oversized text is now the new minimalist look. It’s fun to have giant words across the page and it keeps things interesting. It is well worth trying out on a website with minimal content.

Glassmorphism

You’ve probably not heard of glassmorphism before. That’s okay. It’s a pretty new idea - creating a transparent effect over the hero section of your site. It is proving to be a popular idea, so why not check it out?

Handmade Illustrating

Illustrations are a big part of any website, but the popular trend for 2024 is making them yourself. Audiences are tired of stock images and perfectly crafted jpegs. It’s all about the freeform and exciting pictures that have a truly human touch.

Clear Bordering

Clear borders are a key part of your look. You need defined endings and beginnings for each section of your website. It makes a big difference - trust us on that.

Motion Effects

You might not think motion effects would be popular still but they are. Putting them on your homepage is a good way to capture interest from the moment someone lands on the site.

Final Thoughts

The trends for 2023 are eclectic and varied. It will be interesting to see how these trends shape web design through the year. We’ll be keeping a close eye on what’s going on to ensure you get the best services possible. After all, your website needs to stay current or you won’t succeed. Considering we’ve only just started 2023, it’s worth expanding and growing with the year!

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This article is written by Jack Millard founder of Zixel. I am actually a real person and this was not written by AI or a robot. When I’m not writing blogs, I love great food, the occasional beer and motorbikes.